Create a Natural Healing Home
Our Story
Chapter Home was founded in 2021 in Shanghai. As a leading up-to-trend furniture lifestyle brand, our mission is to create meaningful connection with each other, through home & home furnishing. Our well-designed, smart functional products offer exceptional quality and great value, making beautiful design highly accessible . Discover the blend of style, comfort, and value, and transform your home into a true reflection of your life.
Our Product
We believe that everyday products should be both aesthetically pleasant and functional. Our design arise from a deep understanding of people's home needs, interests, values, and aspirations. Each item we offer is more than just a product; it is a thoughtful solution, enabling our customers to effortlessly personalize their homes. Our collection complements modern interiors with an elegant and natural style, bringing authenticity and warmth into your living space.
Our Company
Chapter Home is a leading up-to-trend furniture lifestyle brand, founded in 2021 by Angela Zhu. As the former CEO of IKEA China and Global Commercial Director for IKEA Retail, Angela brings 25 years of solid experience and proven success to our brand. We collaborate with a vast network of highly professional, top-quality factories and suppliers to co-create exceptional products that cater to our customers' needs. At Chapter Home, we drive innovation in every aspect of our business—from product design, supply chain to business development. We create a new retail model for home furnishings, seamlessly integrating online and offline channels.
Our dedication to excellence and continuous improvement ensures that we deliver the best in style, functionality, and affordability.
Natural
Natural
Inspired by the beauty and diversity of nature, we incorporate natural textures and colors into our furniture designs, breaking down the boundaries between indoor and outdoor spaces to create a home that coexists harmoniously with nature.
Nature also makes possible the connection and communication between all things.
Connection
Connection
In ChapterHome, furniture is the carrier that connects people with people, people with space and nature. Exploring the functionality and interactivity of furniture requires us to not only focus on the design of the product itself, but consider it as a platform and medium for communication and sharing among users, bringing everything closer together.
Authentic
Authentic
Every piece of furniture is not just a decoration, but also a real expression of personality and lifestyle. We hope to become a brand trusted by users, and we also hope that every user can find his/her true self in ChapterHome. High-quality materials and exquisite craftsmanship are the key to shaping products, which are just as important as the most genuine state in interpersonal relationships.
