HYPEBEAST POST | Visit ChapterHome's New Shanghai Store

The emerging home furnishing brand ChapterHome recently opened its first offline store in Shanghai Changning Raffles City. The store is based on the concept of "creating a connected urban living room". On the opening day, a large installation consisting of 600 balloons rose above the store, allowing all imaginations about home to fly freely in the sky. The store was formerly the Shanghai St. Mary's Hall, which was founded in 1881.

The store creates an experience space with multiple life chapters as the theme through the immersive interactive form of courtyard tours. The entire design is implanted in the five "chapter" of Urban Oasis, CINCIN Garden, Homie Space, True Colors, and Healing Garden, including atmosphere tipsy, camping and watching movies at home, living with cats, and family libraries. In the atrium on the first floor, an art installation with green plants as the main body connects the two-story patio of the building, like a vertical forest embedded in the urban texture.

Entering the first floor of the exhibition hall through the garden, the double dome ceiling, old wooden floor and black and white mosaic floor tiles in the hall tell the elegant and tranquil cultural atmosphere of Spanish architecture. Here, the chapters combine the latest life trends and use the new products of the season to display different theme scenes to inspire new home inspiration. The second-floor home exhibition space presents a new installation exhibition area that mobilizes the five senses. It is also an independent exhibition room for the Danish imported home brand ferm LIVING. The entire area uses a new material-DuPont paper combined with an interactive display screen. Through the interactive changes of light color temperature, hue and display screen images, it presents immersive natural scenes such as the seaside in the morning, the forest at noon, and the autumn colors in the evening.

In addition, CINCIN Garden on the first floor uses exposed wooden beams, mottled walls, soft lighting and modern green plant installations to create a Mediterranean restaurant that is like being in a forest cabin, forming a warm and natural dining experience that complements the architectural atmosphere.